The STUD™ Tape Measure is the industry's most durable tape measure, equipped with innovative EXO360™ Blade Technology. EXO360™ protects the blade from ripping and wearing, delivering the longest-lasting blade on the market. The cutting-edge measuring tape blade technology, combined with a heavy-duty, fully reinforced frame, and up to 10' tape standout makes the STUD™ Tape Measure the most durable retractable tape measures for all your jobsite needs.